Bulgarian advertising agency Much Better co-organized an event at the Cannes Lions festival, which saw high registration numbers, indicating a strong demand for authentic human stories in advertising, according to creative director Maria Milusheva.
The latest Cannes Lions festival saw a 25% decrease in participation applications, while Greece and Kenya won their first Grand Prix awards, amidst projections that the creator economy will reach $1.4 trillion by 2033.
Instacart's Chief Marketing Officer, Laura Jones, celebrated the brand's first-ever Lions awards at the 2026 Cannes Lions Festival. The recognition was for Instacart's 'Bananas' campaign, which notably included a Super Bowl commercial starring Ben Stiller.
Tracy-Ann Lim, Global Chief Media Officer at JP Morgan Chase, emphasized at the 2026 Cannes Lions Festival that CMOs are not only leading marketing but also forging the next generation of leadership, requiring them to understand long-term implications of their decisions.
Lithuanian advertising and film production service company 'Magic' won a gold award at the prestigious Cannes Lions International Festival of Creativity, aiming to promote Lithuania's name globally.
Marketing leaders at Cannes Lions discussed how human creativity and originality, particularly in taste, are becoming a crucial competitive advantage for brands in an AI-enhanced world.
The Cannes Lions festival saw marketers emphasizing creative credibility, with summer fashion trends at the event reflecting this renewed focus. The gathering served as a significant platform for industry discussions and style observations.
Executives from Deloitte, AWS, and Sony Pictures Entertainment shared insights at Cannes Lions on the importance of embracing new technologies like AI and tackling challenging problems in media, sports, and entertainment.
Adidas received the Grand Prix at the Cannes Lions International Festival of Creativity for its "Original Forever" collaboration with the English band Oasis. The award recognized the best creative campaigns in entertainment.
The article offers a glimpse into the extravagant party scene at the Cannes Lions festival, featuring yachts, A-list celebrities, and an abundance of rosé wine.
Alan Cumming, host of Peacock's 'The Traitors', spoke at Cannes Lions about how the show's 'gothic and queer' aesthetic has resonated with audiences and may be influencing perceptions of queerness.
Senior marketing and advertising executives from major brands like Netflix, Unilever, Lego, and Electronic Arts gathered at Cannes Lions to discuss boosting brand voice through entertainment and connecting with Gen Z.
At Cannes Lions, superstar and entrepreneur Priyanka Chopra Jonas revealed her new career goal: to bring the same variety to her English-language characters that she has achieved in India.
Leading Chief Marketing Officers at Business Insider's annual CMO breakfast at Cannes Lions emphasized the importance of incorporating risk into marketing strategies, moving away from traditional "brand safety" approaches.
Oprah Winfrey turned her Cannes Lions appearance into a call for creators to use their platforms for good, talking with festival chair Phil Thomas about philanthropy, legacy and her improbable path…
Music icons Chaka Khan, Fat Joe, and Wyclef Jean are scheduled to participate in a three-day event at Cannes Lions, organized by an investment firm focused on opportunities in the music, sports, media, and entertainment sectors.
The NBA Players Union has unveiled a new brand aimed at engaging fans, which includes a collaboration with Kendrick Lamar’s creative agency. A short film featuring NBA stars like Kyrie Irving and Stephen Curry debuted at the Cannes Lions International Festival of Creativity.
Cannes Lions CEO Simon Cook shared his concerns about AI, the creator economy, and the complexities of managing the world's largest marketing festival.
Variety announced it will host the 'Brand Entertainment for Fans' event, presented by Walmart Connect, on June 22 during the Cannes Lions International Festival of Creativity, featuring executives from major companies.
Raye, Mumford & Sons, and John Summit are among the artists confirmed to perform at this year's Cannes Lions Spotify Beach event, with Mike D, Central Cee, and Lykke Li also joining the lineup.
A guide has been released detailing the top Creator Economy events scheduled to take place at Cannes Lions 2026, aimed at creators, brands, and agencies.
OB Beer announced that its parent company, AB InBev, was recognized as the creative marketer of the year for 2026 at the Cannes Lions International Festival of Creativity, an award presented annually since 1992.
Major media companies conveyed a strong message regarding the potential threat of artificial intelligence to the journalism industry during discussions at the Cannes Lions festival.
Jonathan Mildenhall, Chief Marketing Officer of Rocket Companies, spoke at the 2023 Cannes Lions Festival about the brand's significant transformation over the past two years, highlighting its success in exceeding brand and commercial metrics.
Autodesk is committing $350 million to develop AI training programs and tools, as announced by Chief Marketing Officer Dara Treseder at the 2026 Cannes Lions Festival. This investment aims to help users learn and utilize artificial intelligence effectively.
Jessica Padula, Nespresso's chief marketing officer, stated at the 2026 Cannes Lions Festival that deep expertise in key areas is crucial for marketers and creators, a value she believes many are overlooking.
Romania's creative industry showcased its capabilities at Cannes Lions, with ARICE supporting the participation of 10 companies to boost the export of creative services.
Nigeria's Blanche Aigle Communications has been shortlisted for the Cannes Lions 2026 awards. Their 'Gino World Jollof Festival' campaign, featuring Hilda Baci, also earned multiple award nominations.
The Cannes Lions festival concluded a scorching week on the Croisette, with attendees engaging in numerous meetings, panels, and parties, and ice cream vendors being among the biggest winners.
At the Cannes Lions festival, agency Via Media and Bingo Group received a special congratulation for winning Bosnia and Herzegovina's first-ever Cannes Lion award.
Marketing executives from major companies like Fox, BBC, and Mattel gathered at Cannes Lions to discuss strategies for piloting their brands into the future, focusing on innovation and adaptation in the evolving industry.
The 'International Insider' column provides an overview of major European events, including the Annecy International Animation Festival, Cannes Lions, and developments concerning Edinburgh, all taking place under a scorching sun.
Key takeaways from the Cannes Lions festival include discussions on AI, the role of creators, misinformation, and the prevalence of brand collaborations and lavish spending.
UTA and DoorDash hosted their largest Cannes Lions presence ever, culminating in a celebrity-filled executive soirée at the Hotel du Cap-Eden-Roc, attended by stars like Priyanka Chopra Jonas and Karlie Kloss.
Ad industry insiders are buzzing about a significant deal made at the Cannes Lions festival, with details emerging about its implications for the sector.
Speaking at the Cannes Lions conference, Priyanka Chopra Jonas shared her insights on becoming a producer and her ambition to expand her career in the U.S. She cited the low-budget horror film 'Obsession' as an example of how barriers in Hollywood are diminishing, emphasizing that 'ideas are your currency'.
During her speech at the Cannes Lions festival, Oprah Winfrey revealed an unknown aspect of her relationship with Whitney Houston, recounting an incident where Houston fell from the stage during an appearance.
The Cannes Lions festival is increasingly feeling more like a Hollywood event than the traditional film festival, as creators take center stage and the event built on brand marketers gains significant influence.
Weekly marketing and advertising news highlights that Bulgarian advertising agency Human has received two nominations at the prestigious Cannes Lions festival for its campaign 'Dad, I fell in love with a tough guy'.
Apple's Eddy Cue and producer Jerry Bruckheimer expressed optimism for a sequel to 'F1: The Movie' and teased a new UFO thriller at Cannes Lions. Cue also discussed Apple TV's strategy of not licensing library content and being inspired by Steve Jobs.
The annual Cannes Lions festival of creativity is opening amidst fundamental changes in the industry, with the 2026 event packed with insights into the future and sessions featuring leaders representing transformative trends.
Variety and Google TV are partnering to host two exclusive events at Cannes Lions, focusing on the intersection of entertainment, technology, and culture through keynote conversations and industry discussions.
UTA is making its biggest presence ever at Cannes Lions, betting on creators as the future of talent. Agency representatives Raina Penchansky and Brandon Edelman explained their strategy.
Daniel Ampofo, founder of dEX Ghana, has been selected to represent Ghana at Cannes Lions 2026 through the Crescendo Creative Bridge initiative, joining creative leaders globally.
The Project Management Institute (PMI) has partnered with Cannes Lions to launch the LIONS Educators Forum, a global initiative aimed at connecting academia with creative industries to better prepare students for future work.
Eddy Cue, Apple's Senior Vice President of Internet Software and Services, has been honored as the Cannes Lions Entertainment Person of the Year. He will receive the award at the upcoming Cannes Lions Festival.
Saatchi & Saatchi has announced it is moving its New Creators’ Showcase to SXSW London, concluding a 36-year partnership with Cannes Lions. The advertising agency has opened entries for the showcase at its new venue.
Tina Knowles, a panelist at FQ Beach @ Cannes Lions, shared insights into her underestimated role in family businesses, philanthropic efforts, and the one thing that irritates her after three decades in the entertainment industry.
Leaders from NBCUniversal, IBM, State Farm, Autodesk, and Coinbase shared insights on marketplace trends, AI, and consumer engagement during a 'Strictly Business' podcast episode at Cannes Lions.
Gabrielle Wesley, CMO of Mars North America, spoke at the 2026 Cannes Lions Festival about the critical role of demand generation for brands. She stressed that CMOs must be experts on the customer to lead in this area.
Erika Serow, Bain's Chief Marketing Officer, discussed the evolving CMO role and the strategic use of technology to achieve business outcomes during an interview at the 2026 Cannes Lions Festival.
ScreenRant conducted an interview with Apple's Senior VP of Services, Eddy Cue, and legendary producer Jerry Bruckheimer at the Cannes Lions festival, discussing Apple TV's recent successes.
Don McGuire, CMO of Qualcomm, stated at the 2026 Cannes Lions Festival of Creativity that discussions around artificial intelligence in enterprise are becoming more realistic, focusing on human-AI collaboration.
At the Cannes Lions festival, marketers discussed the challenge of effectively capturing human attention and influencing AI chatbots in the evolving digital advertising landscape.
The Cannes Lions advertising festival saw 'creativity' emerge as the hot topic, with Chipotle's chief brand officer, Fernando Machado, delivering a notable talk titled 'Creativity Has to Strike Back'.
'Queer Eye' star Antoni Porowski shared his views at the Cannes Lions festival, stating that the tech and advertising industries are overly focused on a particular word, implying a misdirection in their current priorities.
Top marketing and media professionals at the Cannes Lions festival discussed current trends in marketing, AI, advertising, and content, including experiential marketing.
Fox Entertainment CEO Rob Wade explained the company's 'all-in' strategy on the creator economy, including launching a new division to develop content and businesses with promising creators, during a special Cannes Lions podcast.
BYD executive Stella Li spoke with Business Insider's editor-in-chief Jamie Heller at the Cannes Lions festival, detailing the Chinese manufacturer's growth and future plans, including home robots.
Priyanka Chopra Jonas expressed her surprise at the strong performance of her pirate movie 'The Bluff' on Prime Video during a fireside chat at Cannes Lions, also providing an update on S.S. Rajamouli’s 'Varanasi'.
OpenAI is actively engaging with prominent advertising industry figures at the Cannes Lions festival, signaling its growing interest in the advertising sector.
Business Insider highlights the biggest fashion status symbols observed at the Cannes Lions festival, an event held on the southeastern coast of France known for its style.
Loss-making AI group OpenAI is presenting at the Cannes Lions advertising conference for the first time, pitching ChatGPT ads to marketers ahead of a potential initial public offering.
AB InBev's Chief Marketing Officer detailed the unified marketing strategy that contributed to the company's historic wins at the Cannes Lions International Festival of Creativity.
The 73rd international creativity festival 'Cannes Lions,' a major event for advertising and marketing, has commenced in France, with Lithuania submitting 13 entries for awards.
Creators are expected to be the main focus at this year's Cannes Lions advertising festival, signaling a shift in the advertising industry's priorities. The event highlights the growing influence of individual content creators.
The companies, which will showcase the deal at Cannes Lions, say "Toonstar’s animation production engine and digital distribution technology will enable brands to respond to audiences and trends in a…
TikTok has revealed its extensive lineup of 16 creators who will be attending the Cannes Lions festival later this month. The creators represent diverse fields including food, lifestyle, music, comedy, sports, and beauty.
UTA reveals an extensive list of stars, clients, and creators, including Mel Robbins, Ludacris, Paris Hilton, and Priyanka Chopra Jonas, for its Cannes Lions activations.
Variety revealed its programming for 'Variety In the C-Suite' in collaboration with Canva at Cannes Lions, featuring discussions with top brand and media executives.
Victor Britto from NOSSA agency is presenting 'Creative Sprints' at Cannes Lions, a new approach to collective creativity designed to challenge and potentially replace traditional brainstorming methods.
Business Insider CMO Insider
Business Insider
Business Insider is launching CMO Insider, a new weekly newsletter delivering a candid look at the forces reshaping marketing. Business Insider's CMO Insider franchise serves as a destination for marketing professionals, combining video interviews, news and trend coverage, and live events. The newsletter will serve as a central pillar of the franchise and the first edition will be sent on March 4th.
Written by Business Insider senior correspondent Lara O'Reilly, CMO Insider takes readers inside the power and pressures defining modern marketing by blending scoops, analysis, and insights designed to help CMOs and marketing leaders stay ahead in a rapidly changing industry.
O'Reilly's award-winning work has sparked global conversations about leadership in advertising and has revealed the inside stories behind the rise and fall of major adtech companies. She is in constant conversation with CMOs and is closely tracking trends shaping the industry right now, from the explosive growth of the creator economy to the disruptive impact of AI.
"Every Wednesday, I'll be opening up my reporter's notebook to share a candid take on what really matters across the modern marketing landscape," O'Reilly said. "With more than a decade of experience reporting on some of the biggest businesses — and biggest personalities — in the space, my CMO Insider newsletter is designed to be your trusty sidekick to help you keep up with an industry that never stays still."
During the Cannes Lions Festival, CMO Insider will publish daily, bringing readers in on O'Reilly's on-the-ground conversations and observations. The announcement builds on Business Insider's recent expansion of its newsletter portfolio beyond its flagship Business Insider Today newsletter, including newer offerings such as First Trade, Tech Memo, Work Shift, and Side Hustlers.
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