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Advertisers Grapple with Influencing AI Chatbots at Cannes Lions

At the Cannes Lions festival, marketers discussed the challenge of effectively capturing human attention and influencing AI chatbots in the evolving digital advertising landscape.

27 Jun, 12:00 — 27 Jun, 12:00
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NYTMostly Factual60d ago

Advertisers Are Good at Getting Human Attention. Can They Stand Out to A.I.?

At Cannes Lions, marketers grappled with how to influence A.I. chatbots.

By Marty Swant

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