Adidas Wins Cannes Lions Grand Prix for Oasis 'Original Forever' Collaboration

Adidas received the Grand Prix at the Cannes Lions International Festival of Creativity for its "Original Forever" collaboration with the English band Oasis. The award recognized the best creative campaigns in entertainment.

26 Jun, 12:36 — 26 Jun, 12:36

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varietyMostly Factual66d ago

Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration

The 2026 Cannes Lions International Festival of Creativity recognized the best creative campaigns across entertainment, design and craft categories. Sports apparel and footwear maker Adidas’ tie-up with English band Oasis winning the top prize in the Entertainment Lions category. The festival’s Entertainment Lions award celebrates “creativity that turns branded content into culture.” From 656 total […]

By Todd Spangler

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Adidas Wins Cannes Lions Grand Prix for Oasis 'Original Forever' Collaboration

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Cannes Lions Entertainment Awards: Adidas Takes Home Grand Prix for Oasis ‘Original Forever’ Collaboration

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