Jonathan Mildenhall, CMO of Rocket Companies, talks about the brand's transformation, and the responsibility of CMOs now

Jonathan Mildenhall joined Rocket Companies nearly three years ago. In an interview at the 2023 Cannes Lions Festival, he spoke about the brand's transformation. "In the last 24 months we've been able to exceed every single brand metric and commercial metric set," Mildenhall told CMO Insider in an interview at the 2026 Cannes Lions Festival. "It's been a complete enterprise transformation, and we've only just got started." Mildenhall said that CMOs, who are accustomed to constant change, ha...