YouTube Unveils New Shows, Pitches TV Ambitions at Upfront
At its annual Upfront presentation, YouTube announced a slate of new exclusive shows featuring creators like Alex Cooper and Trevor Noah. The platform also emphasized its growing presence as a major television destination for advertisers.
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YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Upfront
YouTube once funded creator-driven original content — but the streaming giant wound that down several years ago and instead embarked on a strategy to promote shows YouTubers are already producing themselves. That makes YouTube an outlier during TV upfronts week: It’s making an ad pitch to Madison Avenue on content it doesn’t directly control or […]
By Todd Spangler
Read full article →YouTube’s Muscle-Flexing Upfront Pitch: We are TV Now
TV veteran-turned YouTuber Trevor Noah hosted the company's annual Brandcast upfront, where the platform unveiled a slate of shows from top creators for the first time.
By Alex Weprin
Read full article →YouTube Unveils New Shows From Alex Cooper, Trevor Noah, More At Brandcast
Alex Cooper and Trevor Noah are among creators who have new series coming to YouTube. The Google-owned platform unveiled its upcoming slate for new and returning series Wednesday at YouTube Brandcast in New York. Cooper announced four new series from her Unwell slate, which will kick off with new competition series Unwell Games, set to […]
By Denise Petski
Read full article →Coverage Timeline
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