Everyone hates performative LinkedIn posts. Workers feel like they have to write them anyway.

Getty Images; Alyssa Powell/BI Many workers feel they need to build a personal brand on LinkedIn to get ahead. Some companies are even paying ghostwriters to create LinkedIn posts for their employees. The posting arms race has also fueled performative content, oversharing, and AI slop. Workers on LinkedIn are finding themselves in a catch-22: They may cringe at the self-promotional, carefully polished posts that fill their feeds, but still believe they need to build a personal brand of thei...