Why The Next Evolution Of The CDP Starts Before Customer Data

The article explores how modern customer data platforms are moving beyond traditional binary consent frameworks toward continuous user profiling models.

2 Sept, 14:15 — 2 Sept, 14:15

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forbes11h ago

Why The Next Evolution Of The CDP Starts Before Customer Data

Most consent frameworks are built around a binary: Someone has agreed to data use, or they haven’t. A continuous profile breaks that binary.

By Bill Bruno, Forbes Councils Member

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Why The Next Evolution Of The CDP Starts Before Customer Data

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Why The Next Evolution Of The CDP Starts Before Customer Data

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