WealthTech Industry Faces Crisis of "AI Washing" Amid Marketing Hype

Financial technology executives are increasingly mislabeling standard products as AI-driven to attract investors, creating a transparency problem similar to greenwashing in ESG investing.

25 Aug, 15:02 — 25 Aug, 15:02

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advisor-perspectivesMostly Factual2d ago

AI Washing in WealthTech: How to Tell the Real from the Relabeled

The WealthTech market has a serious AI-washing problem. The term borrows directly from a parallel wealth management executives already understand. Just as greenwashing described investment managers who marketed ESG commitments they could not substantiate, AI washing describes technology vendors who relabel rules-based automation as artificial intelligence.

By John O'Connell

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WealthTech Industry Faces Crisis of "AI Washing" Amid Marketing Hype

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AI Washing in WealthTech: How to Tell the Real from the Relabeled

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