Victoria's Secret Revives Pink Brand Under New CEO

Victoria's Secret's new chief executive is focusing on revitalizing the Pink brand, aiming to make women feel bold and flirty after recent sales declines.

6 Sept, 09:00 — 6 Sept, 09:00

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NYTMostly Factual4h ago

How Victoria’s Secret Is Reviving Its Pink Brand

After Pink’s sales slipped in recent years, Victoria Secret’s new chief executive is focused on making women feel bold and flirty.

By Kim Bhasin

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Victoria's Secret Revives Pink Brand Under New CEO

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How Victoria’s Secret Is Reviving Its Pink Brand

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