Versant Acquires Sports Tech Firm Full Swing for $530 Million

Versant has announced its acquisition of the sports technology company Full Swing in a deal valued at $530 million. This move expands Versant's presence in the golf and sports tech market.

6 Jul, 12:00 — 6 Jul, 13:33

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Why this matters

Versant Media Group's acquisition of Full Swing signifies a broader trend of traditional media companies diversifying their revenue streams beyond linear television. By investing in sports technology and analytics, Versant aims to expand its reach into new markets and enhance its existing offerings, particularly within the golf sector.

Key entitiesVersant Media Group Full Swing Golf Channel

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varietyMostly Factual54d ago

Versant Extends Golf Game With Plans to Acquire Full Swing for $530 Million

The New York Times Co. has games. Disney has theme parks. And Versant Media has golf. In an era when more traditional media companies are looking beyond the usual flows of revenue, Versant on Monday unveiled plans to purchase Full Swing, a sports technology firm that lets customers, coaches and athletes make use of simulations […]

By Brian Steinberg

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hollywood-reporterMostly Factual54d ago

Versant Inks $530 Million Deal for Sports Tech Company Full Swing

The tech company, best known for its advanced golf simulators, will expand the Golf Channel owner's presence in the tech and analytics space.

By Alex Weprin

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deadlineMostly Factual54d ago