UK Social Media Ban Could Lead to £1.3 Billion Drop in Digital Ad Spend

UK social media ban ‘likely to cause £1.3bn drop’ in digital advertising spend

TV streamers and family shows set to benefit as brands cease marketing to teenagers on sites such as YouTube Analysis: impact of social media ban in UK hinges on how firm it is Brands are expected to cut more than £1bn of digital advertising spending due to the UK’s ban on social media for under-16s, with streaming services tipped to benefit as advertisers try to reach large audiences of teenagers. The ban, due to come into force early next year, will leave UK advertisers scrambling to rea...

By Mark Sweney Media business correspondent