Udoh Urges Corporate Brands and FMCGs to Embrace Strategic Storytelling

Udoh tasks corporate brands, FMCGs on strategic storytelling

Industry stakeholders drawn from the marketing communications, public relations, advertising and branding ecosystem have called on corporate organisations, fast-moving consumer goods (FMCG) companies and PR practitioners to embrace purposeful and strategic storytelling capable of building stronger brands and creating lasting value. The stakeholders made the call during a media parley where marketing professionals, brand innovators […] The post Udoh tasks corporate brands, FMCGs on strategic s...

By Urowayino Jeremiah