U.S. Open Brands Shift Focus From Traditional Endorsements to Immersive Fan Experiences

Major sponsors of the premier tennis Grand Slam are rethinking their marketing strategies, prioritizing interactive and experiential activations over conventional athlete endorsement deals.

29 Aug, 16:05 — 29 Aug, 16:05

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forbes4d ago

US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.

By Merlisa Lawrence Corbett, Contributor

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U.S. Open Brands Shift Focus From Traditional Endorsements to Immersive Fan Experiences

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US Open Sponsors Pivot From Endorsement Deals To Immersive Experiences

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