Tubi Unveils Formula 1 Altcasts Under Deal With Apple TV, New Interactive Ad Formats

Tubi Unveils Formula 1 Altcasts Under Deal With Apple TV, New Interactive Ad Formats

Tubi is racing to meet new advertisers. The Fox-backed free streaming service on Tuesday unveiled a new alliance with Apple TV that will have it offering live F1 “altcasts” during the 2026 Formula 1 season — available for free. The new programs will feature top creators who are experts in racing offering insight and commentary. […]

By Brian Steinberg