Toyota Unveils Affordable C-HR+ Electric SUV After Years of Delayed EV Strategy

Toyota spent years moving slowly on EVs. I drove its new, affordable C-HR to see whether the wait paid off.

Toyota took its time developing EVs. Was the C-HR worth the wait? Ben Shimkus/Business Insider Toyota wasn't a big player in the early-2020s all-electric game. It only launched one EV: the bZ4X. Suddenly, there's an influx of Toyota EVs for 2026, when competitors are leaving the market. I drove a new entrant to see if it works — and I think I'm in love. Let's go back to 2023. GM is rolling out a dozen EVs, Ford has borrowed the iconic F-150 and Mustang nameplates for all-electric vehicles, ...