Toronto Fire Melts Drake's Giant Ice Stunt

Toronto fire crews were called to melt a giant ice installation created by rapper Drake as part of a publicity stunt, which authorities deemed "life-threatening" and caused significant disruption.

22 Apr, 20:58 — 23 Apr, 00:31

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Why this matters

This story highlights the extreme lengths artists go to for album promotion and the potential public safety issues that can arise from such stunts. It also touches on the intersection of celebrity culture, urban infrastructure, and municipal services.

Key entitiesDrake Toronto Fire Department Toronto The Game

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Sources

Showing 3 of 5 sources

BBCHigh129d ago

Fire crews thaw rapper Drake’s giant ice installation in Toronto

Officials say the frozen blocks are being melted due to "dangerous and unsafe activities" after they were set up to promote the singer's album.

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NYTMostly Factual129d ago

Drake’s Publicity Stunt Brings Ice, Blowtorches and Headaches to Toronto

Fire crews melted a 25-foot-tall ice structure erected to promote the rapper’s forthcoming album, “Iceman,” less than a week after an explosion for a Drake music video shook part of the city.

By Vjosa Isai

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billboardMostly Factual129d ago