TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play

"I wanna be clear about something: We will not profit from the White House event independently. We will not be making money on America's 250th anniversary," TKO president and COO Mark Shapiro said.

26 Feb, 15:43 — 26 Feb, 15:43

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hollywood-reporterMostly Factual186d ago

TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play

"I wanna be clear about something: We will not profit from the White House event independently. We will not be making money on America's 250th anniversary," TKO president and COO Mark Shapiro said.

By Alex Weprin

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TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play

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TKO May Lose $30 Million on White House UFC Fight: A “Once-In-a-Lifetime” Earned Media Play

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