TikTok Shop Outperforms Major US Retailers in Online Sales

TikTok Shop is driving more online sales in the US than Target and other major retailers

CFOTO/CFOTO/Future Publishing via Getty Images TikTok Shop is grabbing market share from major online retailers in the US. The app captured about 2% of total US online retail spend in July, according to Consumer Edge. TikTok is driving more US online spending than established players like Target, Costco, and Lowe's. TikTok is battling it out with the big dogs in online shopping, and it's starting to pay off. In July, US spending on its e-commerce platform, TikTok Shop, was greater than onli...