TikTok is for the creator middle class, but top earners favor Instagram

Kylie Jenner is one of Instagram's most followed personalities. Theo Wargo/FilmMagic TikTok is the platform of the creator middle class, but top earners favor Instagram, a new survey suggests. Overall, creators rank TikTok first for brand posts, but say Instagram has more earning potential. Creators making over $250,000 overwhelmingly say Instagram is the top place for brand posts. TikTok was Julia Kong's biggest source of brand deals when she started her creator career in 2020. Today, Inst...