The Rolling Stones Relaunch Rum Brand with Focus on Jamaica

The Rolling Stones Relaunch Rum Brand as Love Letter to Jamaica

The Rolling Stones are re-launching their rum brand with a new focus on a country close to their hearts — and decades-spanning careers. First unveiled in 2023, the band’s Crossfire Hurricane Rum rum was inspired by the rockers’ longtime association with Jamaica, which has spanned countless recording sessions and performances on the island nation. The […]

By Tim Chan