The Rise of the 'Hot Literati' and Reading as a Trend

The rise of the ‘hot literati’: how reading became sexy

Celebrities are hosting literary clubs and designers are launching products emblazoned with the classics – but does reading’s trendy turn have a darker side? From celebrity book clubs to the revival of the edgy literary party, being a book lover is in. Dior has launched new versions of their Book Tote emblazoned with the covers of classics such as Ulysses and Dracula. Earlier this year, Coach collaborated with Penguin to produce miniature literary bag charms – fully readable micro-versions of...

By Michaela Makusha