Take-Two CEO Strauss Zelnick discusses AI's role in video game development

The CEO behind Grand Theft Auto says he's pro AI — but the technology can't make an original hit

Strauss Zelnick is "all in" on using AI. He is skeptical that it can make a hit video game. IMF Take-Two's CEO said AI is useful for speeding up parts of video-game development. But he said the tool isn't great at manufacturing cultural hits — like the studio's blockbuster "GTA5." The Take-Two CEO pushed back on fears that AI will replace popular game studios. Take-Two Interactive CEO Strauss Zelnick said he's embracing AI to help make video games more efficiently. He just doesn't think the...