Switzerland Tourism Ends Roger Federer Partnership in New Marketing Campaign

After a five-year collaboration, Switzerland Tourism has decided to part ways with tennis star Roger Federer for its upcoming promotional campaign. Company leadership stated the change aims to introduce fresh, unexpected content rather than being driven by financial constraints.

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20-minutenGerman1d ago

Schweiz Tourismus verzichtet in neuer Kampagne auf Roger Federer

Nach fünf Jahren mit Roger Federer in der Hauptkampagne will Schweiz Tourismus dieses Jahr etwas «Neues Überraschendes» machen. Finanzielle Gründe seien dafür nicht ausschlaggebend gewesen, sagt CEO Martin Nydegger.

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Switzerland Tourism Ends Roger Federer Partnership in New Marketing Campaign

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Schweiz Tourismus verzichtet in neuer Kampagne auf Roger Federer

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