Mayhem breaks out at Swatch stores as fans rush to nab its Audemars Piguet pocket watch collab

Police in Le Chesnay, France, guard a Swatch store on Saturday as crowds gathered to buy its new pocket watch, a collaboration with luxury watchmaker Audemars Piguet. Henrique Campos / Hans Lucas via AFP Audemars Piguet and Swatch dropped their new collaboration on Saturday. Police responded to Swatch stores worldwide due to large crowds. Some fans camped outside the Times Square Swatch store days ahead of the debut. The release of the new Audemars Piguet and Swatch pocket watch was not exa...

Swatch store closures highlight luxury frenzy, resale fever

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World

Audemars Piguet x Swatch's Affordable Watch Launch Sparks Lines Across World Luxury watchmakers Audemars Piguet and Swatch have done the unthinkable: unveiling a new, affordable collaboration aimed at younger buyers, with prices ranging from $400 to, of course, $420. Called the "Royal Pop," the affordable handheld watch inspired by pop art is clearly a mass-market move aimed at stimulating the Swiss watch market after muted activity over the last few years, following the massiv...

By Tyler Durden