Summerween Trend Sees Halloween Candy Hit Shelves Earlier

Summerween is in full swing with candy brands leaning harder into the trend

Halloween candy is hitting shelves earlier as the Summerween trend goes mainstream. Brandon Bell/Getty Images Spooky Season is earlier on the calendar, with Halloween products hitting stores in the summer. Candy brands are all-in on the shift trend, building on promising sales results from recent years. Candy corn is arriving earlier than ever, Brach's says, and new treats are launching soon. Halloween is getting creepier. The last few years have seen the start of Spooky Season creep earlie...