Starbucks Korea Sparks Outrage with Gwangju Massacre Reference, CEO Fired

A Starbucks branch in South Korea caused outrage with a marketing campaign launched on the anniversary of the 1980 Gwangju massacre, leading to the immediate halt of the operation and the firing of the Starbucks Korea CEO.

23 May, 02:54 — 23 May, 02:54

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le-mondeHigh100d ago

South Korean Starbucks branch sparks outrage with references to historic massacre

Mere hours after a marketing campaign began on May 18, the anniversary of the 1980 Gwangju massacre that brutally repressed a pro-democracy movement, the operation was halted and the CEO of Starbucks Korea was fired.

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Starbucks Korea Sparks Outrage with Gwangju Massacre Reference, CEO Fired

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South Korean Starbucks branch sparks outrage with references to historic massacre

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