Software Firms Prioritize Core Business Value Over AI Hype to Retain Customers

Industry analysis suggests that successful software companies are winning market share by delivering tangible operational improvements rather than relying solely on artificial intelligence branding.

31 Aug, 11:15 — 31 Aug, 11:15

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forbes15h ago

The Software Companies That Win AI Won’t Win Because Of AI

Customers don't buy AI because it’s AI. They buy better decisions, faster execution, lower risk, greater visibility and less manual work.

By Paul Lachance, Forbes Councils Member

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Software Firms Prioritize Core Business Value Over AI Hype to Retain Customers

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The Software Companies That Win AI Won’t Win Because Of AI

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