Software Companies Capitalize on ChatGPT's New Ad Economy

Software companies are already swarming ChatGPT's ad economy

OpenAI CEO Sam Altman. Bloomberg/Getty Images OpenAI's rollout of ads onto ChatGPT has high stakes, given its hundreds of millions of users. Adtech firms shared their findings on the biggest ChatGPT advertising trends. Software companies feature prominently, amid other differences between ChatGPT and Google Search. Bit by bit, advertisements are creeping onto ChatGPT. OpenAI's ads push has been met with intense scrutiny. It's a potentially huge revenue driver, and it also raises questions a...