Social Media Influencers and the Pursuit of Prescribed Lifestyles

The 60-second rule? Colour theory? Yet more ways we’re supposed to live our lives | Francesca Newton

In these times of social, political and even environmental instability, is it any wonder that we turn to influencers for instruction? A group of young women are about to try colour analysis for the first time. One says she suspects she’s not “supposed to wear gold”, and then holds up both hands swathed in gold rings and bracelets. The video cuts to the same woman with a strip of gold fabric laid across her chest. A sad trumpet sound plays before the strip is whipped off and replaced with a si...

By Francesca Newton