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Rolls-Royce Targets Ultra-Wealthy with Custom Electric Cars

UK carmaker Rolls-Royce is aiming to sell 100 highly customized electric vehicles to ultra-wealthy buyers, testing the limits of the luxury market.

14 Apr, 12:00 — 14 Apr, 12:00
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FTVery High138d ago

Rolls-Royce targets 100 ultra-wealthy buyers with customised electric cars

UK carmaker tests limits of the market with its personalised vehicles for the super-rich

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