'A different level of luxury': How Rolls-Royce makes custom, 6-figure cars for the ultra-wealthy

About 28 cars are finalized every day at the Rolls-Royce Goodwood factory in England. Will Mackenzie/Business Insider Rolls-Royce builds customized vehicles for customers at its factory in Goodwood, England. Clients can choose from tens of thousands of customization options, from color to woodwork. Some customers will then outsource further modifications to other companies. For ultra-wealthy individuals, money can buy just about any high-end car their hearts desire. In a world of mass-produ...