Rivian Bets Future on R2 Electric SUV Launch

Rivian is betting its future on the R2. Here's the clearest launch road map for the new electric SUV.

Rivian's R2 is a make-or-break product. Rivian Rivian's all-important R2 electric SUV launched on June 9. BI spoke with early-adopting customers to get a clear picture of the car's expected rollout. The SUV could help Rivian transform from a punchy EV startup to a volume-selling car brand. Rivian's future may ride on a five-seat SUV with animatronic-looking headlights. The R2 — Rivian's new midsize SUV that launched to customers on June 9 — hits the sweet spot on paper: It (eventually) star...