REI Blames Meta AI for Nonsensical Instagram Ad

REI got roasted for a nonsensical Instagram ad featuring a bike with 2 sets of handlebars — and blamed a Meta AI tool

REI Robert Alexander/Getty Images REI faced backlash after an Instagram ad featured a bike with two sets of handlebars. REI said the ad was generated by Meta's AI ad tool. Meta has said its AI creative tools for ads are used by millions of advertisers. A recent Instagram ad from outdoor retailer REI Co-op drew backlash after some users noticed that the bike in the image seemed to have a unique feature: two sets of handlebars. "REI using AI slop now. So much for caring about the environment,...