Purely Elizabeth Founder Sells To Ferrero For $800 Million: “Feel The Fear And Do It Anyway”

Purely Elizabeth Founder Sells To Ferrero For $800 Million: “Feel The Fear And Do It Anyway”

Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side Manhattan apartment to sell to her nutrition clients. Now she’s worth an estimated $400 million, thanks to the recent sale of her Purely Elizabeth granola and oatmeal brand.

By Chloe Sorvino, Forbes Staff