Podcast Discusses Strategies for Brands to Reach Gen Z and Gen Alpha Consumers

Havas Play executives Andrea Isaac and Juliet Tierney shared insights on how major brands can effectively engage with Gen Z and Gen Alpha consumers on Variety's "Strictly Business" podcast.

22 May, 15:07 — 22 May, 15:07

Post Share

Sources

Showing 1 of 1 sources

varietyMostly Factual103d ago

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

On today’s episode of Variety’s “Strictly Business” podcast, Havas Play executives Andrea Isaac and Juliet Tierney discuss insights on reaching Gen Z and Gen Alpha consumers — and the differences that distinguish them. The senior leaders of the branded content and experiential marketing unit of marketing giant Havas discuss the sea change in marketing priorities […]

By Cynthia Littleton

Read full article →

Podcast Discusses Strategies for Brands to Reach Gen Z and Gen Alpha Consumers

Sources

LISTEN: When Cultures Collide: What Big Brands Need to Reach Gen Z and Gen Alpha Consumers

Related Stories

Carla Jeffery, Star of ‘Zombies’ and ‘Curb Your Enthusiasm,’ Dies at 33

Venice Film Festival Opens With Clooney’s Lifetime Award and ‘Ink’ Premiere

Elliot Page Says No Acting Offers Since 'The Odyssey', Cites Transition as Possible Factor

Official Cause of Tim Curry’s Death Revealed as Coronary Disease