People Inc. Shifts Revenue Strategy Away from Google, Towards AI Deals

How Barry Diller's People Inc. learned to live without Google

People Inc CEO Neil Vogel used to rely on Google. Now he's looking to deals with AI companies, among others, to bring in revenue. Brad Barket/Getty Images for Fast Company People Inc., like lots of digital publishers, used to depend on traffic from Google. Now that traffic is going away — quickly. That's fine, says CEO Neil Vogel, who says he figured this out early and pivoted to new business models. Lots of publishers are freaked out about "Google Zero" — the notion that one day, Google wi...