Lip plumpers, collagen and more: How is Ozempic boosting a new beauty market

Weight-loss drugs are creating new demands in beauty and nutrition sectors. Companies are developing products to address nutritional gaps and emerging beauty concerns. Nestle and Tata Consumer are preparing protein and fiber-rich offerings for these consumers. Beauty brands are promoting makeup alternatives to cosmetic procedures for users. This trend is driven by pharmaceutical advancements and growing patient bases.

By TOI BUSINESS DESK