Outside CEO Robin Thurston Advocates for Outdoor Work and Healthy Lifestyle

I'm the CEO of Outside. I bring my bike on flights, drink ketones every day, and tell my staff to get off Zoom.

Robin Thurston, the founder and CEO of Outside Interactive, tries to spend as much of his workday as possible outdoors. Robin Thurston This is an as-told-to essay based on a conversation with Robin Thurston, the 54-year-old founder and CEO of Outside Interactive, based in Boulder, Colorado. The following has been edited for length and clarity. I grew up in Colorado, and I've been in the outdoor space for a long time. I was a cyclist when I was young, grew up through the national team system,...