Nine Major TV Companies Partner to Link Commercials to Business Results

Nine Major TV Companies in Partnership to Tie Commercials to Business Results

A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery have struck a partnership with Open AP that aims to introduce a single, standardized way to connect exposure to TV commercials with business results, the latest in a broader industry push to rely more heavily on non-traditional […]

By Brian Steinberg