Nigeria Launches New Audience Measurement System to Track Television Viewership

The country is rolling out a comprehensive Audience Measurement System (AMS) to replace guesswork with precise data on television consumption habits across Nigerian households.

4 Sept, 06:48 — 4 Sept, 06:48

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vanguard-ngMixed2d ago

TV viewership: Nigeria begins audience measurement

By Prince Osuagwu, Hi-Tech Editor The days of guessing who is actually watching television in Nigeria may be coming to an end as the country begins the rollout of a new Audience Measurement System, AMS, designed to put hard data behind television ratings, advertising decisions and content development. The Phase 1 rollout, which commenced in […] The post TV viewership: Nigeria begins audience measurement appeared first on Vanguard News.

By Henry Oduah

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Nigeria Launches New Audience Measurement System to Track Television Viewership

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TV viewership: Nigeria begins audience measurement

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