Nigel Farage's 'MrBeastification' Tactic in British Politics

Welcome to the MrBeastification of British politics: the latest trick up Nigel Farage's sleeve | Kirsty Major

The Reform UK leader’s energy bill giveaway certainly grabs our attention – but it’s a distraction from the real winners and losers You can already imagine the video. A man stands in the middle of a suburban English street holding a wad of cash in his hands. Grinning at the camera he says: “I’m about to pay this entire street’s energy bills.” Cut to gliding drone footage of the neighbourhood. The man knocks on a front door and a bewildered looking woman answers in a fleecy dressing gown. “Con...

By Kirsty Major