Nielsen to Acquire Ad-Tech Firm DoubleVerify for $2.5 Billion
Nielsen is set to acquire the ad-tech firm DoubleVerify for $2.5 billion in a move aimed at enhancing its digital measurement capabilities. This acquisition will augment Nielsen's offerings in the advertising technology sector.
Source Diversity
Source Diversity
Moderate (37/100)Sources
Nielsen to Acquire DoubleVerify in Bid to Augment Digital Measurement
Audience-measurement giant Nielsen said it would acquire the digital-media monitor DoubleVerify in an all-cash transaction that takes place as more media companies and advertisers are putting the company under new scrutiny as they seek to unify tabulation of linear and digital viewership of media. Nielsen will take DoubleVerify private for a price estimated at approximately […]
By Brian Steinberg
Read full article →Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion
Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the acquisition news. Nielsen has been privately held since 2022. Nielsen was attracted to […]
By Patrick Hipes
Read full article →
