New Chungju Mayor Continues City's Viral Social Media Promotion Strategy

New Chungju mayor embraces city's viral promotion playbook, in costume

The new mayor of Chungju, North Chungcheong Province, is trying to carry forward the city’s unconventional social media legacy, built under his predecessor, by dressing up, dancing and lip-syncing in an 18-second promotional video. In a video titled “I Love Chungju Fancam (Moving Stone Version),” posted Friday to his YouTube channel, Lee Dong-seok, wearing a long wig and scarf, makes a heart gesture, dances and lip-syncs to “I Like You,” a song by fictional ballad singer Choi Sung-gon from the m

By The Korea Herald