NBCU's Peacock and YouTube Partnership Signals Shift in Media Strategy

NBCUniversal's new partnership with YouTube indicates a continuing evolution in media strategy, moving away from the standalone direct-to-consumer (DTC) model towards collaborative approaches.

7 Aug, 14:52 — 7 Aug, 14:52

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forbes17d ago

NBCU’s Peacock And YouTube Partner: Is Direct To Consumer Dead?

NBCUniversal's new partnership with YouTube signals a continuing shift in media strategy, moving away from the standalone direct-to-consumer (DTC) model.

By Howard Homonoff, Contributor

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NBCU's Peacock and YouTube Partnership Signals Shift in Media Strategy

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NBCU’s Peacock And YouTube Partner: Is Direct To Consumer Dead?

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