NBA Ad Sales Soar by $580 Million in First Year of New Media Deals

The NBA's new 11-year, $76 billion media deals have led to a significant increase in ad sales, with a reported $580 million surge in the first year, benefiting the league's media partners.

19 Aug, 18:30 — 19 Aug, 18:30

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YahooMostly Factual5d ago

NBA ad sales skyrocket $580M during first year of new media deals

The second-order effects of the NBA’s new 11-year, $76 billion media deals are coming into focus. And in a welcome piece of news for the league’s three media partners — ESPN, NBC, and Prime Video — NBA ad sales were through the roof in Year 1 of the new deals. According to a report by…

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NBA Ad Sales Soar by $580 Million in First Year of New Media Deals

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NBA ad sales skyrocket $580M during first year of new media deals

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