Movie Theaters Seek Strategies to Increase Profits and Attract Audiences

An analysis suggests that movie theaters need more premium-capable screens to match modern film performance and should consider making other tickets less expensive to win back reluctant audiences.

29 Jun, 18:34 — 29 Jun, 18:34

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hollywood-reporterMostly Factual63d ago

How Movie Theaters Can Increase Profits — and Win Back Reluctant Audiences

The business lacks enough premium-capable screens to match the performance of modern films. And make other tickets less expensive.

By Erik Hayden

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Movie Theaters Seek Strategies to Increase Profits and Attract Audiences

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How Movie Theaters Can Increase Profits — and Win Back Reluctant Audiences

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