Mori Girl vs. Douyin: New Beauty Trends Emerge in Korea

Korea's latest beauty battle: Mori girl vs. Douyin

Two East Asian makeup looks are drawing attention in Korea, offering opposing takes on what a modern face should look like. The first, known as mori girl, takes its name from the Japanese word for "forest" and evokes the image of someone who has just stepped out of the woods. Japanese actress Yu Aoi helped popularize the look, which centers on a sheer apricot blush swept in a straight horizontal line beneath the eyes for a translucent flush. Hyojin Cho, a beauty YouTuber with 1.96 million subscr

By The Korea Herald