A struggling Brooklyn bakery was months from closing. Then a Meta engineer made it go viral.

Zbigniew Stankowski (left) stands with Shuayb Qureshi, a Meta employee, at Star Deli. Lloyd Mitchell for BI A Meta engineer started making Instagram videos to rebuild his social life. His videos went viral and helped struggling NYC restaurants attract customers. Shuayb Qureshi says that helping businesses was a byproduct of his goal of connecting with people. Shuayb Qureshi didn't know many people in New York, and his work at Meta made it hard for him to find new friends. So, on a whim, the...