Matthieu Blazy’s hit Chanel look is heading for the high street

Prepare for bouclé jackets, quilted chain link bags galore and an outfit formula that is proving to be consumer catnip Just six months after Matthieu Blazy unveiled his debut collection for Chanel, and a week after it landed in stores, excitement over the new designer has reached fever pitch. There have been queues outside shops, grapples at the tills and dozens of social media posts bragging about purchases. Now, Blazy’s Chanel effect is coming for the high street. Prepare for bouclé jackets...

By Chloe Mac Donnell