Marketing of 'healthy' alcohol products questioned by researchers

‘Low carb’, ‘gluten-free’, with collagen or electrolytes: is it really possible for alcohol to be healthy?

Premixed drinks are ultra-processed products but their marketing claims create a ‘health halo’ that takes the focus away from the harms of alcohol, researchers say Premixed alcoholic drinks are not known for their health benefits. But that hasn’t stopped a boom in products being marketed with “better for you” claims designed to appeal to younger, more health-conscious drinkers. Labels such as “low sugar”, “gluten-free” and “low carb” are being used in advertising to promote the products, and ...

By Melissa Davey